Privacy Policy
Last Updated: January 2026
Allenite.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website allenite.co.uk (the "Site"), including all associated features, content, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URL, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and monitor Site usage.
- Usage Data: We track how you interact with our content, including time spent on pages, links clicked, and affiliate offers viewed.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our Site and services
- To track affiliate referrals and commissions from casino partners
- To conduct analytics and understand user behaviour patterns
- To personalise your experience and content recommendations
- To comply with legal obligations and prevent fraud
- To communicate updates, newsletters, and promotional information (with your consent)
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand user behaviour and Site performance via Google Analytics and similar tools.
- Affiliate Tracking Cookies: Used to track referrals to casino partners and manage affiliate commissions.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You may opt out of non-essential cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality. You can also use industry opt-out tools such as the Network Advertising Initiative (NAI) opt-out or the Digital Advertising Alliance (DAA) opt-out.
Third-Party Links
Our Site contains links to casino websites, gambling operators, and other affiliate partners. We are not responsible for the privacy practices of these third-party sites. We strongly encourage you to review the privacy policies of any casino or affiliate website before providing personal information or engaging in gambling activities.
These third parties operate independently and may collect additional data in accordance with their own privacy policies, which are not governed by this Privacy Policy.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You may request we limit how we use your information.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing for marketing or analytics purposes.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically, we retain data for:
- Email addresses and contact information: Until you unsubscribe or request deletion
- Cookies: In accordance with cookie expiration dates (typically 1-2 years)
- Analytics data: Up to 26 months
- Affiliate tracking data: As required by partner agreements and legal obligations
You may request deletion of your data at any time, subject to legal and contractual requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: privacy@allenite.co.uk
Website: allenite.co.uk
We will respond to your request within 30 days or as required by applicable law.
Data Protection Officer Information: If you believe we have not adequately addressed your privacy concerns, you may contact the Information Commissioner's Office (ICO) at www.ico.org.uk.